Latest Updates

28/01/2013 - Welcome to Royal Grand Sharm and Azzurra Red Sea
The addaJet team is welcoming two international properties who have just integrated the addaJet online search engine to their websites.
23/10/2012 - addaJet to be present at the World Travel Market 2012
For the third consecutive year addaJet will be present at the 2012 World Travel Market in London, deemed by many as being one of the most influential travel trade shows in Europe. During the show, which is being expected to attract over 28,000 visitors from all over the world, the addaJet team will be ready to present its suite of products with their flagship solution being the online booking engine software, through which hoteliers can offer their availability directly through their w...
16/08/2012 - 10 Things to Post of Facebook
Hotels are being told they need to have their Facebook page (not profile) and that they need to engage their guests. Here's a list of ten things one should post on their Facebook page to help convert strangers into friends, and friends into customers
01/08/2012 - More hotels opting for addaJet booking engine
It has been a very busy few weeks for the addaJet sales team, as a number of hotel chains in Egypt have opted for the addaJet online booking engine as their primary and direct source of online bookings. This month we welcome on board Falcon Hills and Falcon Naama Star (,  together with Festival Le Jardin Resort, Festival Riviera Resort and Festival Shedwan Golden Beach Resort ( Joining as well are 7 hotels from the Balbaa Group of hotels...
19/07/2012 - Top 10 things to post on Twitter
  With Twitter and Facebook at the top of the social-media pyramid, addaJet is publishing a two-part article on what to post on these social media channels as part of your online marketing strategy. Answering questions such as "what should I publish?", the following list should serve as a guideline to all of us involved in engaging with guests and customers.   Top 10 things to post on Twitter 1. Responses to reviews, comments and mentions Do say "thank you...
17/07/2012 - Hotel Reviews: some facts
  Hotel reviews have today become a critical (and somewhat arguable) player in the hospitality industry but many questions were still unanswered. Who is posting reviews? Are women more likely to be critical? Is the younger generation posting more reviews than their parents do? What devices are being used? All these and some other questions have been finally tackled by Olery, thanks to whom we can now take a quick look at some numbers in the infogram below.
17/07/2012 - SEO for new websites
In this video, Google expert Maile Ohye shares some search engine optimisation (SEO) tips for new websites. Updated just a few days ago, this 10-minute video gives the new website owner enough tips to get the basics right the first time. Ideal for those embarking on new projects or commissioning a new website.
22/04/2012 - addaJet presented at Hotels Academy, Sofia was presented for the second time this year to hoteliers in Bulgaria at the event “Hotels Academy”, held during the Hotel Expo in the capital Sofia. The presentation was lead by Mr. Tsanko Tsvetkov, addaJet's regional representative for Bulgaria. After the official launch at the Vacation & SPA Expo in Sofia in February 2012, the booking engine's potential was presented directly to the hotel marketing and online distribution specialists.
22/04/2012 - Q1 Report: Growth for addaJet
The first quarter of 2012 immediately highlights the exponential growth of the platform, with the number of bookings skyrocket to unprecedented level.
27/03/2012 - Pinterest: New (Social) Kid on the block
Many have tried to duplicate the success of Social Media giants like Facebook and Twitter. And many have failed! However, Pinterest is growing so fast that we think, that it will be the next big (social) thing!
26/02/2012 - addaJet expands in the Middle East
Booking and Co are proud to announce the recent expansion into the Middle East signing an agreement with Evolve, a hospitality consultancy company based in Egypt. With over 25 years of experience in top level management at Hilton Worldwide and other leading hotel brands, the team at Evolve specialises in revenue management, sales & marketing and other aspects of the hospitality business. With this agreement, Evolve will now also feature the addaJet booking technology as part of their portfolio a...
23/02/2012 - Willkommen!
The family welcomes a new hotel from a new market: Austria. A warm willkommen to the staff at Blumen Hotel whose website now features the addaJet booking engine. Also this month: Solana Hotel from Malta and Iberotel Il Mercato from Egypt have integrated our technology within their website. These new additions to our partners list, anticipates further growth in both the European and Middle Eastern markets with a number of hotels and resorts integrating the direct hotel booking techn...
23/02/2012 - Empowering Inspiration: the future of travel search
A recent report sponsored by Amadeus to study the Future of Travel Search, highlights, amongst other things, the behaviour related to the selection of a destination by travellers from diffferent countries. The report suggests that travellers from different nationalities undertake a unique decision-making process that varies also in timeline. The British, for example take on average 16 days to choose their holiday destination. The Russians take slight more (18 days) and the Americans take about ...
01/02/2012 - Discovering the Southern Villages Project: joins the launch event.
Booking and Company Limited was invited to address the invitees at the launch of "Discovering the Southern Villages Project"; a project initiated by the Malta Tourism Society and launched at the Malta International Airport on February 2nd, 2012. Presenting the critical factors when choosing the right booking engine, Mr. Anson D. Aquilina invited those present to consider the multiple elemets solicited when taking such an important decision. "This also applies to the smaller play...
23/01/2012 - Clients preview addaJet 3 at Malta event
The new features of the upcoming edition of addaJet have been showcased to the company's clients at an aperitif held at addaJet's offices in Malta. The new version of addaJet brings together a series of improvements that confirm the company's commitment on providing cutting edge online booking technology for the travel and hospitality industry. Clients were given a preview of the new user interfaces; both the front and the backend have had considerable upgrades, making addaJet 3 ea...
23/01/2012 - Launching in February 2012
The team at gives a warm welcome to another set of international hotels who have chosen addaJet as their hotel booking engine. In the next few weeks we shall be working with the following hotels to integrate the multi-lingual online reservation software within their hotel website. Blumen Hotel - Austira Sunrise Hotel - Bulgaria Iberotel Il Merkato - Egypt Solana Hotel - Malta
12/01/2012 - Do you 'Like' it?
Facebook is proving to be more than just a fad! With millions of daily users, this social network attracts all kind of people, from all socio-economic background and all age-groups. For some it is a great tool to meet new friends or to reconnect with old ones, but for the marketing professions, it is a tool to augment their brands and interact with their customers... or fans. Facebook has suddenly become 'the' medium for permission marketing and for those who master...
12/01/2012 - More hotels select addaJet booking engine
A warm welcome to another batch of hotels which in the first days of the new year have installed on their websites. Welcome on board to Riviera Hotel (Malta), The Bugibba Hotel (Malta), Plaza Regency Hotel (Malta) and The Balkan Jewel (Bulgaria). For a list of partners, kindly visit the portfolio page.
05/01/2012 - 2012 Travel Trends Report
The Skyscanner 2012 Travel Trends Report is compiled by the popular European travel search site, The report looks into travel trends across the continent, focuses on a number of key travel issues affecting countries in the news and offers an insight into how people are using social media and mobile technology to research and book their holidays.
28/11/2011 - WTM 2011: a great success for
For the second year running, has presented its technology to the industry at one of Europe's most influential trade shows - the World Travel Market in London. With over 28,000 visitors, this show attracts players in travel and tourism from all over the world. This year, once again, has been a great experience for as our sales team returned to their desks with leads and contacts. As finds itself on track with its internationalisation programme, this yea...
14/11/2011 - Free SEO analysis for hotel websites
For the launch of its pay-per-click programme, is inviting hoteliers to submit their website for a free and complete SEO check-up.
19/09/2011 - Mobile technology and the air travel industry: a study
Amadeus, one of the leading technology providers for the airline industry, has recently published a report on the impact of mobile technology on the air travel industry.
16/08/2011 - Facebook hotel referrals skyrocket
A recent article on Travel Weekly highlights how research-based numbers confirm the importance that Facebook plays in the hospotality industry. Article by Danny King
15/08/2011 - Hotel chain in Egypt selects
Following the company's expansion in Sicily and Morocco, the developers of addaJet online reservation software have just announced the achievement of yet another important milestone.
15/08/2011 - addaJet welcomes 5 new hotels in Malta
In an industry that is swiftly moving online as more travellers choose and book their holidays through Internet, another five Maltese hotels have recently signed up to have online booking engine installed on their hotel website.
31/07/2011 - Chain of hotels in Egypt installs
Following the company's expansion in Sicily and Morocco, Booking & Co, the developers of addaJet online reservation software have just announced the achievement of yet another important milestone.
29/07/2011 - Keeping up Social (Netwoking) Appearances
As the spectrum of social networks keeps on growing, and the tools keep on diversifying, it has become quite a feat to keep up all your channels and profiles updated.
07/07/2011 - Malta Hotel Sessions: Increasing your clients and your profits in collaboration with Hospitality Web Systems (HWS) are organising a series of morning seminars during the month of July, to assist small accommodation suppliers in Malta and Gozo, to take advantage and increase bookings through the internet.
30/06/2011 - addaJet takes Catania by storm
After only few months of addaJet establishing a permanent setup in Sicily, hospitality operators in the province of Catania have shown great enthusiasm in the internet booking engine.
30/06/2011 - addaJet to launch new module for Airport Transfers
Testers at addaJet are busy these days as the alpha version of the all new Airport Transfers software module has been released internally. Thanks to this new module, suppliers of shuttle buses, taxis and other chauffer-driven airport transfer services can sell their transport direct through their own website. The new Airport Transfers module features additional functionality offering suppliers the possibility to offer extras to their services. These include additional items such as extra lugga...
01/06/2011 - Maximum Revenue Through Direct Online Bookings
Direct business in the hospitality industry has seen an immense increase over the past few years as more properties are now offering guests the possibility to book direct through their website. Online hotel bookings have become popular as travellers opt to shop and book online rather than rely on traditional brick and mortal channels. There are three main methods for a hotelier to sell online today; either through an Online Travel Agency (OTA), Internet Distribution Systems (IDS), or Direct Book...
01/06/2011 - New interface for hotel booking engine
addaJet has just released a sneak preview of it's upcoming user interface (UI) for the hotel booking engine. This version of the interface promises to offer faster and easier navigation thanks to the new approach taken by addaJet.
31/05/2011 - addaJet now also in Morocco
The city of Marrakech, Morocco now hosts the latest addition to addaJet's partner offices around the Mediterranean. "These may seem as difficult times, especially for North Africa, and addaJet wants to be there to help the local hospitality industry by providing a solution to increase direct bookings" claimed CBDO Andrew Ransley as he announced the new office in Marrakech
15/05/2011 - Sicilian consortium chooses addaJet for all its members
A 32-strong consortium operating in and around Syracuse in Sicily, Italy have just signed a two-year agreement with addaJet to supply their members with the booking engine software.
01/05/2011 - addaJet expands in Italy, Cyprus
Following the succesful industry fairs in Q1, addaJet has launched its strategy to expand in new markets. Thanks to local knowledge and people on the ground, now addaJet is being represented in two Italian regions and in Cyprus.
13/04/2011 - Exclusive offer for online channel management
addaJet, the online booking engine SaaS that specialises in providing a cost effective platform for hotels to sell direct from their own websites, has just officialised a collaboration agreement with Rate Tiger. Rate Tiger is a leader in online channel and revenue management, thanks to which hoteliers can easily and efficiently distribute their rates to multiple online platforms and portals, including their own addaJet booking engine. Thanks to this agreement, addaJet customers can now updat...
27/02/2011 - confirms stand at ITB Berlin
The Internet booking engine software comapny based in Malta has recently cionfirmed it's first presence at the world's leading travel trade show - ITB Berlin. Held in the German capital between 9 - 13 March 2011, ITB is an excellent opportunity for players in the travel industry to meet and do business.
31/01/2011 - Meet us in Milan
The team behind addaJet will be showcasing its range of travel-related products at the BIT in Milan between the 17th and 20th of February 2011.
30/01/2011 - Share your addaJet special offers
As social networks become an integral part of how the hospitality industry markets its products and services, the addaJet team announces the integration of shareable special offers at the click of a button.
21/11/2010 - Facebook App for holiday booking launched at World Travel Market
With a prototype in their hands, the sales team for - an online booking engine for hotels and portals - headed to London for this year's edition of the World Travel Market. In a purple-clad, eya-catching stand in the technology stand, squeezed between the big boys in the industry, the Malta-based company drew the attention of many as they showcased how their innovative Facebook App would allow users to search and book their holiday through the world's largest social network.
24/10/2010 - Booking & Co. announces the unveiling of internet booking engine for Facebook, mobile and TV at WTM
As online booking for travel products is constantly on the increase, so is the need to offer cross-platform solutions for hotels and online travel portals to better reach their audience. In light of the fast growth of, the internet booking engine developed by Booking & Co, the company's Malta-based R&D unit has announced three important plug-ins to be unveiled during this year's World Travel Market exhibition in London. Booking & Co. has developed over the p...
24/10/2010 - Come and meet us at World Travel Market 2010
Booking & Co. shall be promoting its suite of travel booking engines at this year's edition of the World Travel Market. WTM shall be held in London between the 8 and 11 November 2010, and your may find the Booking & Co team in the Technology & Online Travel section on Stand TT230
24/10/2010 - hotel internet booking engine unveils Facebook, Mobile and TV plug-ins
As online booking for travel products is constantly on the increase, so is the need to offer cross-platform solutions for hotels and online travel portals to better reach their audience.
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