News   /   Facebook hotel referrals skyrocket

The number of visitors social-network leader Facebook referred to hotel websites last year jumped fivefold to 15.2 million visitors between 2008 and 2010, PhoCusWright said.

Facebook referrals jumped 35% from 2009, said PhoCusWright.

PhoCusWright also found that the average monthly unique visitors to social websites in the travel category — travel review sites, traveler review pages of online travel agencies and travel blogs — grew more than 35% from 2008 to 2010.

"Travel companies now operate in a landscape where everybody has something to say and ample means to say it," said Douglas Quinby, senior director of research at PhoCusWright. "Their customers are sharing their experiences, airing grievances and inspiring friends."

Original article can be found here.

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