News   /   Was your website affected by mobilegeddon?

   27.04.2015 08:09  /   by    Booking & Co.

The month of April was characterised by one of Google's major rollouts to its SEO ranking process - the so-called Mobilegeddon. Through this new indexing method, websites which are not mobile optimised should expect to get a hit in their rankings.
Even though new algorithm was planned to be rolled-out on the 21st of April, many webmasters are still claiming that they still have not seen any differences in their rankings. Does this mean that the so feared Mobilegeddon has not arrived yet?

During a live hangout carried out Google's John Mueller, he confirmed that the roll out had positively begun, but that certain websites might still not be affected by it. Mueller further explained that some websites might have to wait for a whole week until the new changes affect them as well. John Mueller said:

"It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that. From the first day to the next day, I don’t think you’ll see a big change. But if you compare last week to next week, then you should see a big change. And I’ve seen some blog posts out there have noticed it’s different, and tried to document the difference between the desktop results and new mobile results. So there are definitely people noticing it."

If you website is still not mobile friendly, this is the perfect time to upgrade it! Some of our clients have already contacted us to upgrade their website - do not wait any longer and contact our team today to discuss your options to make your website mobile friendly.


Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not All, Data Centers by Barry Scwartz. Accessed
on the 27th of April 2015 from

English Google Webmaster Central office-hours hangout by Google Webmasters. Accessed on the 27th of April 2015 from